Paul Kendall

Commercial Leadership

Paul Kendall

Cadence Growth Solutions Limited

About the member

I work with founder-led and SME B2B businesses that deliver complex, high-value work — often in regulated, technical, or risk-aware environments — and want sales to become predictable, disciplined, and manageable.

Most of the leaders I work with don’t have a demand problem, they have a structure and execution problem.

Sales has grown through reputation, relationships, and personal credibility. That works early.

Over time, it becomes fragile — reliant on individuals, informal follow-up, and optimistic forecasting.

My role is to help businesses replace informal, founder or leader dependent selling with a clear commercial system that creates:

- Predictable pipeline behaviour
- Reliable forecasting
- Reduced founder dependency
- Calm, repeatable sales rhythm

About the business

Cadence Growth Solutions helps ambitious SMEs grow through gaining commercial clarity embedding structure, execution support and commercial rhythm. We focus on helping companies move from chaos by creating calm, gaining clarity, and focus on what will drive predictable growth, connecting tools, tactics and resource to the principles of growth.