Hilary Nightingale

Copywriting

Hilary Nightingale

Carbon Copy Social

About the member

When I began in marketing, I was employed. I had a great 'boss' who wasn't bossy at all, but was more of a leader, mentor and cheerleader for me. I was afforded autonomy, responsibility and scope to develop my role - so why did I choose to leave? I didn't - a pesky pandemic made me...

So, when I started Carbon Copy Social I wanted to remain flexible. I had two young daughters at school, and kids as you know do weird things like forget PE kit, run out money, get headaches in the middle of the day and have hospital, doctor, dental appointments, friends after school... All the things that need a parent to drop everything for them when needed.

My business allowed me to do that for them. Bonus, it allowed me to choose when to network, and who with, who to select as a client and who to use as a supplier too :)

But now my girls are grown and living away from home (for the time being), so I now fill my need to be needed by something a bit more prickly than a grumpy teen!

Hedgehog nursing...

In August 2024 I began taking in sick and injured hedgehogs for nursing, rehabilitation and release back into the wild. ​

You can read the full story of how I became a hedgehog nurse in my blog, but for now, let's just say, if you work with me part of your fee will go towards the care of one of the UKs most beloved and sadly near-endangered wild species.

About the business

Carbon Copy Social was created to help small businesses and sole traders strengthen their marketing by building relationships with customers through copywriting.

My skills are in pulling out the finer details you may see as circumstantial and creating a presence online that truly represents you and resonates with your audience.

At the same time we must pay our dues to the search engine bots and ensure the copy demonstrates clear 'search intent' and resonates with natural language processing. 

My mission is to give you confidence in your copy, ensuring your brand is consistently represented and conveys trustworthiness. What makes you different is YOU, let's see if we can work together and tell the rest of the world your story!