About the member
I’m Jeff Tarbitten, Founder & CEO of TFx Holdings Ltd and an Oxfordshire-based Enterprise Transformation Advisor.
I help business owners and leadership teams make practical sense of AI, automation and digital transformation. My focus is on identifying where technology can remove friction, improve workflows, support better decisions and create measurable business value.
My background spans more than 30 years across multiple continents and cultures in IT, enterprise transformation, healthcare and financial technology, AI adoption and operating model change. I’m particularly interested in connecting with local business owners, professional services firms, technology providers and organisations looking to improve productivity without getting lost in AI hype.
About the business
TFx Holdings Ltd is an Oxfordshire-based enterprise transformation advisory business helping organisations turn AI, automation and digital transformation into practical business value.
We work with business owners and leadership teams to identify where time, cost and effort are being lost across workflows, systems and operating models. Rather than starting with tools, we start with the business problem: what needs improving, what is worth prioritising, what carries risk, and where technology can deliver measurable outcomes.
Typical areas include AI readiness, workflow improvement, AI use case assessment, process automation, operating model design, governance, workforce adoption and value realisation.
Through structured opportunity and use case assessments, TFx helps organisations separate useful AI and automation opportunities from noise. We assess business value, feasibility, readiness, risk, complexity and likely return, then translate this into a practical roadmap.
TFx is particularly suited to organisations that know AI and automation may be relevant, but need clarity on where to start, what to avoid, and how to prioritise before committing time or money to implementation.